As if there was ever any doubt the “pin” is winning, a fresh report from Experian says Pinterest is now the third hottest social network inside U.S. behind Facebook. Experian’s “2012 Digital Marketer: Benchmark and Trend Report” says social networks have reached new highs, with 91 percent of adults using social media marketing regularly along with 15 % of most U.S. Internet visits committed to social media sites in December 2011.
Though the landscape of social networking changed greatly in the past year. Pinterest, for instance, is virtually coming from nowhere to now having Barack obama “pinning” for the network.
Pinterest surprised many last December when it was revealed as a best online community. The modern Experian report says Pinterest’s traffic surged 50 percent between February and January of the year, that’s growth that’s stunning itself. That surge has allowed the website to overtake services like Tumblr, LinkedIn, and Google+ for that third highest amount of visits in February. Rather than only could it be fun for users, it’s also a killer tool for marketers.
Contributing to the good thing, analytics firm comScore also said recently that Pinterest attracted 17.8 million unique tourists in February in the U.S. alone. In terms of engagement, Pinterest is winning as well, with users spending about 89 minutes a month on-site. However, the social network still lags behind Facebook, that has users spending an average of 405 minutes a month on its site.
Pinterest is so fashionable as of late it even has a great deal of clone sites trying to take its thought of pinning photos and merchandise by adding a twist. There are travel-focused sites like Trippy, Wanderfly, and Gtrot.