Steve Jobs By Walter Isaacson : Determined by greater than forty interviews with Jobs conducted over two years-as well as interviews with more than one hundred loved ones, friends, adversaries, competitors, and colleagues-Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of the creative entrepreneur whose love for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
At any given time when America is seeking solutions to sustain its innovative edge, then when societies around the world making the effort to build digital-age economies, Jobs stands since the ultimate icon of inventiveness and applied imagination. He knew how the best way to create value inside the twenty-first century would have been to connect creativity with technology. He built an organization where leaps in the imagination were coupled with remarkable feats of engineering.
Although Jobs cooperated using this book, he asked for no treating that which was written nor even to make out the print prior to being published. He put nothing off-limits. He encouraged the people he knew to talk honestly. And Jobs speaks candidly, sometimes brutally so, in regards to the people he dealt with and competed against. His friends, foes, and colleagues provide an unvarnished look at the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his method of business and also the innovative products that resulted.
Driven by demons, Jobs could drive those around him to fury and despair. But his personality and merchandise were interrelated, just like Apple’s hardware and software were rather, as if portion of an integrated system. His tale is instructive and cautionary, full of lessons about innovation, character, leadership, and values.
Hardcover: 656 pages
Publisher: Simon & Schuster; First Edition edition (October 24, 2011)
Through the first act, two unlikely partners named Steves (Jobs and Woz) produce the world’s first commercially viable personal computer, Apple II. Jobs then creates the revolutionary but unsuccessful Lisa. Apple goes public, Jobs creates the Mac, which carves itself a distinct niche. He then earns Pepsi’s Scully to handle the corporation only to discover himself ousted through the company he founded. During his exile Jobs creates another revolutionary but not-so-successful computer NeXT. But Jobs other venture, Pixar, an outstanding animation company, is a large commercial success.
The second act is Jobs’ resume Apple. Apple was in decline and it buys the amount of money losing NeXT. Job returns for the company he founded because interim CEO. Introduces a few products: peppermint colored iMacs followed b y Twenty-first century Macs.
Another act is the post-pc revolution, the most dramatic coming from all: the roll-out of ipod (almost 10 years ago towards the day), paradigm-changing iphone and also the category-creating ipad, as well as a number of other things and cloud computing. We’re not able to imagine a world today without ipads, ipods and iphones. The rewards are high. Apple first surpasses Microsoft and becomes the most valuable tech company. Then Apple becomes, in short durations, one of the most valuable company on the globe.