With an increase of and more people obtaining smartphones and tablets, it should be no real surprise that app usage has additionally seen a swift uptick over the last year. In accordance with stats from Nielsen, the typical amount of apps per smartphone has grown 28 percent since 2011 – from 32 to 41.
The big majority of those apps are now being downloaded onto Android and iOS devices. Those mobile OSes taken into account 88 percent of app downloads over the last 1 month, Nielsen said. Now, 1 / 2 of mobile subscribers within the U.S. have a smartphone, up from 38 percent a year ago. It’s prompted a switch from your mobile Web to apps; users are spending about 10 % added time using apps than mobile browsers. Still, the superior five apps haven’t changed much. Users continue to be gravitating toward Facebook, YouTube, Android Market, Google Search, and Gmail, and therefore are only spending about two more minutes on each app than they were last year, or 39 minutes.
Concerns about privacy continued to plague app users, however, with 73 percent expressing reservations in 2010 in comparison with 70 percent last year. About 55 percent, by way of example, were wary of sharing location-based information with smartphone apps. Back December, app downloads on iOS and Android jumped 125 percent on Xmas day, while actual device activations surged 353 percent, in accordance with mobile analytics firm Flurry. In February, Google said hello is now activating 850,000 Android devices every day.