Research in motion sales lost valuable BB customers during the last month or two, pointing to the company’s struggle for relevance. RIM took popular when two U.S. government departments with thousands of users, the Bureau of Alcohol, Tobacco, Firearms and Explosives as well as the National Oceanic and Atmospheric Administration, dropped BlackBerry in support of iPhones, underlining Apple’s increasing role running a business and RIM’s failure to suitably adjust to the changing mobile market. Government contractor and oil titan Halliburton also ditched BlackBerry in support of Android and iPhones.
In response to defections from RIM’s products, carriers wish to slash service fees, unwilling to pay to carry a progressively more unpopular brand. Analysts suggested RIM’s struggles will certainly progress, and urged investors to market stock.
BlackBerry’s woes stem from the lack of ability to respond and alter in line with the market. RIM’s new CEO, Thornsten Heins, is working on many rebound strategies, but none of them solve the main problem: BlackBerry’s technology is outmoded. Without substantial changes to its core products, RIM is not likely to see an effective resurgence.
The company is staking its comeback on the BlackBerry 10, but delays pushed the phone’s release to between late 2012. Without BlackBerry 10, RIM most likely to rebound, as being a next-generation OS and upgraded items are necessary to revive the company. Whether or not the handset lives approximately its hype, the delayed release date could cause customers to reduce interest.
RIM is trying to adapt to changing consumer expectations, however its strategies have never gained much traction. The Ontario-based company tried to attract Android app developers by offering out freebie tablets, in a very turn to increase its app market. However, BlackBerry’s App World lacks many popular app selections on iPhones, Androids, and Kindles, hurting its chances with consumers seeking app stalwarts like Instagram or Words With Friends.
RIM’s most recent problems highlight send out ongoing problems and indicate a need for substantial changes. Heins insists RIM is on the right course, but continued businesses losses show otherwise. A comeback for BlackBerry will hinge around the company’s upcoming product offerings, so RIM will more than likely continue to lose clients without promising releases coming.