It’s happened to all or any folks. You’re walking alone and also you have that creepy feeling a thief is watching or tracking your movements. You’re feeling unsafe, and you’re unsure what direction to go, so that you clutch your mobile phone. Greg Heuss would like to turn that fear in a situation of empowerment with iWitness, an apple iphone application that doesn’t only quickly notifies 911 but records audio and video in the events occurring.
The Seattle upstart, which intends to release the iPhone app later this month, has become flying individually distinct for a while now. Though the company, which just landed $600,000 in seed capital, is starting to share really what it’s up to. Heuss – an experienced of Amazon.com, PerfectMatch and EyeAlike who was simply recently appointed as CEO – shared the concept behind iWitness with GeekWire.
Here’s how it works.
“Any time the consumer feels endangered, an individual simply touches the screen with their phone,” explains Heuss. “At that point, the telephone begins capturing video and audio in the scene … a comfortable light is emitted in the phone, along with the user’s GPS coordinates are recorded. If a ‘threat’ feels imminent, the person touches the screen again, triggering the next: 911 is named, an SMS/email notice is shipped to six contacts previously authorized by the user, plus a loud siren actually starts to sound.”
The iWitness iPhone app costs $30 a year, with the company intending to work on an Android version within the coming weeks. It is also having a standalone device that might be provided to children or seniors who don’t own smartphones.
“The space is wide open, the group is assembled, as well as the technology is created,” says Heuss, adding that focus groups, including those with police force agencies, have responded positively for the concept. “No one out there is employing audio and video in an app similar to this so we separate ourselves immediately there,” said Heuss, adding that they can plan to market the approval to women.
“It is difficult for men to actually view the fear that exists on the market with females. My partner, for instance, calls me every night for all those Half a minute jane is walking over the car park to her car from her office – just so people know she actually is actually talking to someone. Gals inside our office actually dial 911 on his or her phone and walk towards the bus stop using their finger around the call button until they safely jump on the actual bus.”
Industry experts Heuss the way the company intends to take care of ill-intened 911 calls, and that he declared that they worked hard in focus groups with law enforcement officials and dispatchers to ensure the app only sends out notifications if someone else is really in danger.
“There is really a 5-second delay following the ‘panic’ button is activated before 911 is termed,” said Huess, noting that ill-intended calls are generally encouraged for legal reasons enforcement over individuals carrying a taser or gun. He added that police force like the undeniable fact that the app records car stereo file with the perpetrator – something he stated was “much superior to a vague description that most victims give the authorities now.”
The corporation was founded by David Remer, and it is currently being incubated at advertising and branding firm Remerinc.