ORLANDO-RIM CEO Thorsten Heins took takes place at BlackBerry World again today, now to cope with the press directly, without the sea of developers present in the keynote. He spent the majority of this time around speaking about the forthcoming BlackBerry 10 OS, as well as the challenges faced by RIM on the road ahead.
It is often clear in the first place that this was an important conference for RIM-probably the key BlackBerry World the corporation has ever held. Because while RIM continues to sell many BlackBerrys in Asia, the business’s business may be on the continual decline in United states. Just yesterday, RIM’s shares slid another 5 % after Heins’s keynote speech.
RIM necessary to deliver something big here, even though many of the elements of the BB10 OS really are intriguing, what I mostly encountered would have been a great deal of mixed messages, and worrisome little details about concrete plans for the future. Also, I’m left wondering just who the heck BlackBerry 10 was created for?
A lot of people see BB10 as being a more consumer-focused OS than BB7 as well as past iterations. I do think that’s fair, and Heins may possibly agree as well. “The common denominator of [our audience] is always that they’re striving to achieve success,” Heins said. “This doesn’t necessarily mean to succeed in business.”
So BlackBerry 10 is focused on consumers, right? Not fast. “We will probably be extremely strong in enterprise,” Heins said.
That statement is a touch vague, but it isn’t impossible. How RIM intends to do that just was not fully spelled out yet. Most of what I have come across at BlackBerry World may be focused on these key extra features from the BB10 OS, along with the significance about app development, all of which says consumer a lot more than enterprise in my experience. To view by yourself, let’s break it down.
A Consumer Focus for BlackBerry 10
First, the most talked-about feature, which is the new touch-based keyboard. Although this is a radical move, Heins assured this morning’s audience there will be physical keyboards too. “We shouldn’t give [the physical keypad] up; we enjoy the best physical keypad on the globe. We realize what our strength is.”
But everything I’ve learned so far indicates that the 1st BB10 devices is going to be touch screen-only. Thankfully, a great deal of care may be put into the software program just for this keyboard. Buttons are large, and modeling algorithms are in place to learn where you press every key. Additionally, swipe gestures enables you to pull up numbers and symbols, and you can swipe over the keyboard to backspace. It seems great, on the other hand think the enterprise crowd will probably wait for your phones having a true keyboard.
Another key feature of BB10 will be the glancing gesture, that allows you to definitely “pull” apps to the side, so they flow into one other. For example, while running one app, you can easily pull it aside from the screen to peek behind at what’s running behind it, as well as to open another app. When you open newly discovered apps, previous ones continues to own in real-time in private, in order to manage a number of apps simultaneously, all of these are updated continuously. That is good for either workflow or personal use, so we could see this feature working on the enterprise and consumer sides.
Finally, improvements happen to be created to the digital camera software in BB10. After snapping a picture, for example, you can touch anywhere for the photo to come back over time. That means if someone’s eyes are closed, but the remaining portion of the photo looks great, you are able to highlight exactly that area, then take a step back a few moments with time to whenever they were open, while leaving all of those other photo intact. It’s neat, but there is without a doubt it’s designed for the buyer.
Precisely what About Enterprise?
Heins alluded to enterprise, but barely. “In the income call we’ll be focusing even more on enterprise because that matters. There’s innovation like Mobile Fusion and MDM Cloud… We are going to push the [enterprise] throttle pedal a little more.”
Heins asserted during RIM’s last earnings call, it absolutely was misinterpreted that RIM would go away consumer business. However with precious little said about enterprise at BlackBerry World, I’m afraid this time around it’s the opposite.
Mobile Fusion is a good tool that lets IT managers control Android, BlackBerry, and iOS phones coming from a corporate console, but we already heard of that months ago. Where include the killer additional features that will keep RIM about the technologically advanced of enterprise?
Can we See BB10 Devices This Year?
Consumer or enterprise ambitions aside, sun and rain we were treated to of BB10 look intriguing; I merely hope that RIM doesn’t alienate 1 / 2 of its audience. I’m also concerned about exactly how close BlackBerry 10 really is to being ready. I realize that RIM would like to keep some surprises available money for hard times, but we merely saw three latest features from your OS, along with the Dev 10 Alpha devices being passed out listed below are running modified PlayBook 2.0 software, not BB10.
The BlackBerry PlayBook was infamously released with software that wasn’t quite ready, and RIM do not want to produce that mistake again. Right now, RIM is staying with its promise flying insects BB10 devices before the year ends. Presumably, those devices will be outside in time for that holidays, which gives the organization under few months to finalize software and hardware. What a little disconcerting.
In general, this was an interesting show, however it is only the beginning. The remainder of it’ll unfold over the course of the upcoming months. And hopefully, in the event the first BlackBerry 10 products are released, it will likely be clear who RIM is targeting.