Will we view a .google before too long? A .youtube? It’s increasingly likely, as Google confirmed Tuesday that it will apply for a generic top-level domain. Google confirmed it had requested the use of “Google’s trademarked TLDs” to the web Corporation for Assigned Names and Numbers. Those applications are caused by be closed on April 12, when Google said it would disclose exactly which top-level domains, or TLDs, that it had sent applications for.
Before this, company representatives declined to comment on Google’s specific plans.
“We intend to sign up for Google’s trademarked TLDs, and we’re currently exploring possibilities to submit an application for new ones as well,” a Google spokeswoman said in an emailed statement. “We want to make vid smooth experience for web users-one that promotes innovation and competition online.”
Fifty-eight trademarks retain the word “Google,” in accordance with the U.S. Patent and Trademark Office, with many belonging to organizations. Google’s most well-known brands are most likely “Google” itself, followed by “YouTube”; it isn’t really unlikely that Google could sign up for TLDs with many derivative of Google Plus (“.gplus” or “.plus”) or Google Play (“.gplay” or “.play”). Alternatively, it could possibly choose “play.google”.
Facebook, however, has not yet taken a similar step, choosing never to apply for a generic TLD, Advertising Age noted.
A year ago, ICANN began putting timetables in place in order to obtain so-called gTLDs, domains with the same status as .com, org, and .net. The generic TLDs might be just about anything, from .pcmag to .hotdog to .starbucks to .zebra, as long as an organization or agency would like to pay for the $185,000 fee.
A year ago, the 1st of such, .xxx, began rolling out, causing consternation one of the porn industry, which largely felt they were needing to pay extra fees to keep their brand equity. Even universities purchased .xxx domains as a defensive measure.
The ICANN process allows a company or individual to pre-emptively make application for a related TLD throughout a “sunrise” period, preventing cybersquatting. But also for some businesses, grabbing an available TLD is simply good business. as outlined by Ben Crawford, us president of CentralNIC and dotBrand Solutions, that may acquire and manage the TLD for clients.
“The typical trademark owner would love to get their own top level domain,” simply because they get to be the gatekeeper for all those domains achievable suffix, Crawford said a year ago. “Every domain is under your complete control, with no fraud or phishing. It ends using the dot-brand. There is not any consumer confusion.”