App developers wish to get picked for your Featured section in Apple’s App Store. Finding a spot can make a struggling app in to a sensation, nonetheless it will depend on what Apple picks those apps, and, like many things Apple, that’s a mysterious. However, when Apple announced the brand new iPad, that which was once an opaque process suddenly became much clearer. Upon the production of the product, Apple would surely look to feature apps that showcase the tablet’s retina display. If an app could upgrade to retina quickly, it had a greater shot to get picked.
That’s precisely what happened to Oyster. After Apple unveiled the new iPad, per week and a half before its launch date, the corporation went to work on upgrading its app for retina resolutions. Oyster, helpful tips around 3,000 popular hotels worldwide, includes hundreds of photos of each one one. It had been a rather straightforward – if lengthy – task to upgrade those photos to retina resolution.
“I think Apple’s trying to find apps that showcase the retina display and that i know ours definitely does,” says Oyster CEO Elie Seidman. “So we hustled to acquire dozens of images retina. [Apple] promoted it on the featured portion of the app store, and it’s had the experience from the time.”
Oyster began updating its photos to retina resolution immediately after the announcement and submitted the upgraded app to Apple for the iPad’s launch day (the organization had to get one in the new iPads in order to test the app). Apple approved it within 2 hours – virtually instantaneous, as approvals go.
Nearly as soon since it was greenlit, Apple put it inside the Featured section inside App Store. The effect was tremendous. Oyster says its downloads went from 100 downloads per day to a lot more than 1,000 – some days up to 2,000.
Besides its capability to hustle, Oyster were built with a handful of other pursuits choosing it. First, the app is extremely visual – high of the knowledge relies upon those big photos. Second, it had planned well: In the event it first commenced photographing hotels back 2009, it chose to shoot everything in RAW format with full-frame DSLRs. With your high-res pics, it had the information to only upgrade to retina.
“What’s unique about Oyster is the fact that it’s an incredibly visual experience,” says Seidman. “The retina display constitutes a difference. Whether or not the ipad increased its resolution by 4x from today, we’d have enough resolution to take good thing about it.”
Of course, there are lots of more retina-ready iPad apps now, so it’s harder for developers to face out. But there’s without doubt that whenever Apple picks apps to feature, it’s planning to heavily favor anything that makes its new tablet looks good.
Source : Mashable.com