Google announced a fresh feature that collects users’ activity, highlighting send out commitment to transparency after criticism of the privacy overhaul. Google Activity, the newest report feature outlining how users spend their time online, shows e-mails sent and received, Web history when you have not opted out, plus an analysis of where users logged hours with Google’s services, offered to individuals who have not opted out from the privacy terms.
The Mountain View, Calif.-based company is promoting Google Activity like a transparent want to users to underline the business’s goal of giving data to help its users, never to only send targeted ads their way or sell the information to 3rd parties. Google emphasized the feature’s ability to help users track their online behavior preventing unauthorized access, suggesting one of the ways users might use the report.
“For example, you may notice sign-ins from countries that you have not been or devices you haven’t owned, you’ll be able to improve your password immediately,” wrote Google product manager Andreas Tuerk.
Along with lawsuits through the public, regulators within the U.S. and Europe are threatening Google with hefty fines for past tracking accusations. Google consented to audits to ensure it did not infringe on user privacy, nonetheless it admitted to inadvertently tracking customers on Safari last year, which might result in heavy penalties.
Faced with potential fines and continued lawsuits, Google can’t afford to raise more ire about its online privacy policies. Bing is promoting Activity as a want to customers, however it may hurt the corporation by drawing care about its in-depth tracking practices, leaving Google mired in the privacy debacle rather than emphasizing innovations and keeping ahead of competitors.