Google has been awarded a patent on technology that could serve up targeted advertising with different smartphone user’s environment, in the echo with the Spielberg film Minority Report. The net giant envisages advertising based on the local weather conditions, detected by sensors in a mobile phone.
“When determining what ads for everyone to absolve users, environmentally friendly factors can be used independently or perhaps in in conjunction with matching of keywords for this advertisements and keywords in user search queries,” said the patent, that was awarded by US authorities on Tuesday.
“A browser or internet search engine located with the user’s site may obtain information on environmental surroundings (e.g. temperature, humidity, light, sound, air composition) from sensors.
“Advertisers may specify how the ads are proven to users whose environmental conditions meet certain criteria.” The patent suggests that if temperature rises above a certain level Google could offer advertising for air cooling systems.
Google also patented thinking about analysing the history noise every time a user makes a call to advertising. For example, the device could detect in case a user is a a concert and see which by via their GPS location. It could then deliver advertising for albums, instruments, or audio equipment.
Observers said the patent was harking back to Minority Report, in which Tom Cruise in besieged by highly target advertising about the streets of your dystopian city.
“Not content with collecting vast amounts of information from your online activities, it appears Google are looking to start exploiting the offline space as well,” Gus Hosein of Privacy International told the BBC. “Patents this way may never visit fruition, but they force us to inquire about ourselves: how many elements of our lives will advertisers try and exploit, and which side it end?”
Google makes just about all its income from web ads targeted based on what users type into search, the valuables in all pages they view and records of the interests.