Facebook’s 2011 advertising revenues were $3.1 billion, up 70 percent in the year before, according to the Menlo Park, CA-based firm’s S-1 filing today for its initial public offering. Facebook, which includes increased its ad units per page from four to seven during the last a couple of years, appears to be have benefited greatly from those particular moves. In line with the filing, the main reason for that start ad revenue was obviously a 42 percent lift in the variety of ads delivered, along with an 18 percent hike within the average price per ad delivered.
Total revenue for last year was $3.7 billion, Facebook’s filing said, representing a near doubling of 2010′s revenue of $1.97 billion. Games developer Zynga helped generate 12 % of Facebook’s revenues last year.
The much-anticipated financial disclosure by Facebook finally gave industry observers an appearance in to the digital giant’s financial and operational life. At the conclusion of 2011, in line with the filing, the organization had 3,200 employees – a doubling of its staff in a year. It took on investments from financiers of roughly $1.2 billion this past year, $781 million this season, and $243 million the year before.
The filing says you’ll find 845 million Facebook users worldwide, with 483 million active daily. Based on the S-1, Faceook usage is pretty distributed throughout the world.
The rise of CEO Mark Zuckerberg’s company – which turns eight years old on Saturday – continues to be literally staggering. For instance, only two years ago, Facebook was wanting to reach 500 million users. Now, according to the filing, they have 400 million mobile users alone. With its climb is here a passionate marketplace of Facebook ads vendors – firms including Buddy Media, Vitrue, Context Optional, and Syncapse, as well as game developers like Zynga and Playfish.
Rebecca Lieb, digital advertising analyst for Altimeter, commented that “the enormous ecosystem of companies within the ‘Facebook economy’ agencies, technology providers, and API-dependent plays like Zynga, indicate which more than Facebook is threatened if Facebook would fail.”
The absolutely no. 1 threat to Facebook is Google, containing topped 90 million users for the young Google+ online community competitor. As James Lenz, a Rice University advertising professor, suggests, a whole lot can transform within the social space in a very short amount of time.
He said, “Facebook does [have] several challenges including regulatory issues, privacy concerns, competing with companies Google and Apple, and trying to perpetually monetize its consumer base while at the same time not alienating them. Eventually, Facebook may nevertheless be standing.”
Catherine Tucker, an MIT marketing professor, weighed in on the Facebook’s IPO ways to firms that draw from digital to trade products. “I think it reflects the strength of social networking to inspire customers being participating in the working platform,” she said, “and the opportunity for social advertising to generate huge revenues from all of these consumers.”