Is the smartphone race becoming one according to software and apps, or does hardware still matter with regards to swaying consumers? Crossing the Wires debates opposing sides of a complex issue to offer the compete picture.
Why Hardware Will invariably Matter
As Apple’s iOS and Google’s Android platform carry on and battle for share of the market, you can think smartphones have become everything about the software, but what’s within the hood, and also the hood itself, still matters also it always will.
The argument here is certainly not software does not matter. It lets you do. The truth is, software program is possibly the single most important thing people consider prior to their choice about which smartphone they are going to buy. Android or iOS? Maybe the user wants to try something else entirely and go along with a Windows Phone device. However, and then choices made, everything relies on hardware.
Hardware Drives Consumer Choices
Suppose the consumer decides to match Android. Great. Necessary to guarantee customers must ask themselves ‘s what they choose the product for. Are they huge consumer of media? Would they use the device for their primary camera? The reply to which smartphone works for them influences hardware.
A quarrel could possibly be made that many top-tier Android phones share the same specs. Most will have a dual-core processor, an 8-megapixel camera and operate on the carrier’s fastest available data network. However, different devices can have different strengths depending on the hardware used. By way of example, the very best three selling Android devices on Amazon today would be the Samsung Infuse 4G, Samsung Galaxy S2 and HTC Incredible 2, all free with a contract.
Each will run Android, just how does the buyer decide? Each also sports similar specs, however the devices are not interchangeable. The handsets have different strengths that most get down to hardware. Camera lovers are best with the HTC Incredible 2, media heavy users will certainly take advantage of the Samsung Infuse and it is 4.7-inch screen and customers looking for a light, thin device is likely to wish to grab the S2.
The iPhone’s success is the greatest argument to get manufactured by the other side that hardware does not matter anymore. Huge numbers of people fall into line to purchase a computer that comes in only one flavor of hardware (besides storage capacity) because the iOS software and Apple’s App Store offer a great experience.
However, even that is changing, and Apple now offers a wider selection of hardware choices and cost points for consumers to choose between. Now, regardless of whether an individual decides they go with an iOS device, users must still decided whenever they want the electricity and glass kind of the iPhone 4S or if perhaps they like to hold it simple with all the plastic iphone.
The iPad offers more hardware differentiation: the newest style of the iPad supplies a retina display, for consumers who want to experience media and games about the tablet with clear detail and resolution.
The PC-Wars Pushed Hardware Differentiation
Analysts want to draw the comparison between the laptop or computer market and also the smartphone market, and even for good reason being that they are quite definitely alike. Smartphones are getting to be pocket computers as well as the rise of Android and iOS is quite like the war between Mac OS X and Windows in PC land.
That only further strengthens the argument that hardware matters. The consumer decides whether desire a Windows computer or even a Mac, then weigh quite a few hardware options.
An adult couple hunting for a Windows computer to investigate Web and send e-mails doesn’t have a laptop that’s packing exactly the same power like a student who offers to edit video and play games. All of the machines are running exactly the same Windows software, so, just how do they differentiate? The answer is hardware.
Maybe it’s a computer or perhaps a smartphone, customers will invariably have different needs. The smartphone’s operating-system now plays a bigger part in the customer’s decision through which device to buy. However, once that decision is made, the reason a buyer walks out of your store with one smartphone in contrast to this band are brilliant always going into the future down to the hardware.