The Lumia 900, which runs using Windows Phone Mango, has a 4.3-inch screen, 512-megabytes of RAM, 16-gigabytes of memory plus Microsoft’s SkyDrive cloud storage, and a front-facing 8-megapixel camera with dual LED flash.
The Finnish phone maker is banking for the Lumia 900 to aid fuel sales in the competitive U.S. smartphone market, dominated by Apple and Google. Nokia is among the top phone makers in the world by volume, but has largely relied on sales of lower-end feature phones.
Nokia’s focus shifted with all the hiring of CEO Stephen Elop this year and coinciding with skyrocketing industry smartphone sales. To succeed in the U.S. market, the business realizes it a higher-end device offering a timely LTE network to lure consumers.
AT&T will carry the new device exclusively, as well as the three companies are reportedly channeling a joint $100 million into an advertising blitz to propel the Lumia 900 to success. Despite strong sales of the Lumia 800 in Europe as well as a major marketing push, Nokia faces challenges building its brand inside the U.S.
The few existing Windows phones haven’t garnered much attention from critics or consumers, as well as the software giant’s app market still lags behind Apple’s iOS and Google’s Android OS since the company struggles to get new developers.
The Lumia line and also other Windows phones also faced criticism when deciding to take a long time going to the market, offering a solid replacement for Apple’s iPhone but not new or unique. Further, rrndividuals are often not wanting to switch os’s they’ve comfortable using.
Still, if any organization has the potential to carve a stake in Apple and Google’s territory, it’s Microsoft. Nokia as well as the software giant intend to target first-time smartphone buyers familiar with using Windows on their own PCs, plus a demographic of longtime Windows users can be a solid new subscriber base.
The Lumia 900 will debut inside U.S. sometime around mid-March, along with the world will be watching to see if Nokia may become children name once again.