The newest Mac OS provides a direct pipeline to Twitter, deepening the connection between Apple and also the social media platform and leaving Facebook from the equation. Apple today released a developer preview in the latest version of Mac OS X, called Mountain Lion. The OS update will closely tie several third-party social services to Apple’s operating environment and permit website visitors to post from other services to Twitter.
Mac integration represents the following stage in the steadily increasing relationship between Apple and Twitter. A year ago, Apple integrated the most popular social media marketing platform having its mobile devices within an iOS update. IOS 5 streamlined how people connect via Apple’s mobile phones by providing a one-time sign-in to all or any Twitter apps and also the power to tweet from iPad and iPhone apps with a single click.
Twitter experienced an increase in growth after Apple integrated it in iOS 5. Now, the social media marketing site stands to get again since it gets placed front-and-center about the Mac too, with the Mountain Lion update. Mountain Lion will enable users to express links, photos and videos directly between Twitter and a Mac having a single to stay, the same as they’re able to from iOS devices. For example, users could pick a photo from iPhoto or possibly a Web link on Apple’s Safari browser and share it to Twitter instantly right from their Mac, along with sharing Twitter postings between their Mac and mobile phones like the iPhone and iPad.
This added Mac integration may also give Twitter a possible edge over rival Facebook, making it possible for Apple fans to talk about photos, events and postings on Twitter from either their mobile devices or their Mac, and driving them to less likely to choose another social networking platform.
As Facebook seeks to achieve users and boost advertising revenue to impress investors for its first public stock sale, Twitter will be the one gaining in numbers. Following your Mountain Lion update, Facebook won’t likely gain among Mac users who believe it is simple to give Twitter a shot first, due to the prominent presence on their own system.
Apple’s OS X Mountain Lion update also brings Mac functionality nearer to what iPad and iPhone users now find familiar, bringing the Cupertino, Calif.-based company’s Mac OS a step nearer to iOS in look and feel. Mountain Lion’s mirroring of iOS features will unite Apple’s products a lot more strongly with a single umbrella and boost the “halo effect” iOS device have on Macs, possibly boosting sales among iPad or iPhone fans searching for a desktop or laptop. Twitter will probably share with that halo also, as its relationship with Apple grows deeper and Mac users start tweeting easily.