One region that search engines like google have made numerous significant advancements lately is in the way they evaluate content on-line. What exactly does a wonderfully optimized page seem like in 2012? Let’s have a look at 10 elements.
1. Title tags are nevertheless important, but it’s not recommended to over-optimize them.
2. Descriptions still don’t may actually add much ranking value, but could help encourage clicks.
3. Header tags still have to be relevant.
4. URL still ideally mentions the keywords.
5. Content is now about semantically relevant supporting keywords, not multiple mentions with the keywords. The example chosen is really a recipe, because to help make béarnaise sauce there are specific substances that are 100 % tightly related to the eventual outcome. Another way of checking what keywords Google might consider as relevant is to perform a ‘~keyword’ (or tilde) search. Different ways, let’s be truthful, involve simply wise practice and knowing your subject.
6. Video along with other ‘rich’ content are needed over a page to boost engagement levels,
7. Internal links have to stick to the “reasonable surfer” patent. It makes sense in the “perfectly optimized page” example above to hyperlink to peppercorn sauce rather than béarnaise.
8. Facebook/Twitter/other login surveys are a method of sharing the content on other platforms. The direct SEO benefit may be debatable, nonetheless it never hurts to have your posts looking at a great deal of people. With Internet search Together with your World, maybe adding a Google+ login is much more important than everything else.
9. User reviews add regular content on the page, which could be coded to include microformatting instructions and add extra elements to your listings searching engine result pages (SERPs).
10. Newsfeeds only share content that already exists elsewhere, nonetheless they help with a standard impression from the page changing regularly.
It’s worth noting how the “perfectly optimized page” above won’t be perfect for all verticals, and for all brands – not everyone has the ability to add customer reviews with their product pages (e.g., insurance comparison sites).
Although there is not any one-size-fits-all solution, hopefully these list will give you some guidance on the best way to perfect your on-page SEO.